We're learning that the way you display your product makes all the difference when it comes to selling your product. Might seem like the most basic step of Retail 101, but I'm telling y'all, you can set out your mom's fine china in a garage sale and have people walk by all-day-long. The instant you place them on a french provincial table dressed with linen and a vase of white lilies, you're selling a look and we're talking Marketing 301.
In this industry it is essential to inform your market by creating vignettes that aestheticize your product. Yes, we have acquired thousands of dollars in inventory, but we'd be out of a job if we believe that a quality piece should sell itself.
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